“The Most Effective Real Estate Investment Software Ever Created”

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REI Edge is not just software, it’s a complete investement system to guide you through the process of making money in real estate — every time.

Are you sick and tired of working for somebody else?  Are you just looking for something to make you a good amount of money for a “weekend job”.  Are  you already a real estate investor, but just needing an extra edge over the competition?

Well here’s the quickest way to lose a couple grand!  Just pay too much for an investment property. It’s the equivalent of driving down the road throwing hundred dollar bills out the window.

Story Behind REI Edge

My name is EJ Simonsen, founder of the REI Edge system.  Long story short (you can read the long story here), I quit my cushy corporate job because I was sick of working for somebody else.  It doesn’t take too long for any salesman to realize that whatever he is making is less than what the company is pulling in for his effforts.  I wanted to focus my efforts on the work that directly impacted my bottom line - not some faceless corporation’s.

So I started buying, fixing, and selling houses (holding some as rentals as well) full-time.  For the first three years, I lost money.  I’m not talking about a little bit of money.  I’m talking about a LOT of money. I just didn’t know which properties were really profitable and which ones were sucking me dry.

Well, as the saying goes, necessity breads invention and I needed to be sure I was making money every single time I signed on the dotted line to purchase a house.  In the process of contracting on over 500 houses, I developed a sure-fire system to make sure that I never overpay for a house again.  For the last two years instead of losing money, I’ve been making very good money - all because of this real estate investment software I’ve developed.

Real Estate is Hard Work — REI Helps

Now, before you start getting dollar signs in your eyes, let me be very straight with you.  Real estate is not a get-rich-quick method.  This is tough, tough work.  It is not easy.  Is it enjoyable?  Heck yeah.  Do I love my work?  You bet.  Would I have it any other way?  Definitely not.  But it’s tough.  It’s work.  It takes sweat, effort, tenacity, focus, drive, vision - and guts.  And it’s worth it.

Any guru that tries to tell you they have some method of making money in real estate that you can “do in your sleep” or “requires only a few hours per week” is full of it.  They’re trying to get rich quick - on you.  Don’t fall prey to all of the real estate hype out there.  It’s hard work.

If you’re interested in making a lot of money through hard work then read on.  If you were looking for some road to riches that requires little more than lifting a finger, you need to go somewhere else (and trust me, you’ll never find what you’re looking for).

REI, a Cut Above the Rest

I should also mention one other thing.  Before I decided to “commercialize” my own proprietary system of evaluating real estate investments, I checked all over the internet to make sure I wasn’t just duplicating something that was already out there.

It turns out this is no duplication.  In fact, I was shocked to find the total lack of quality of real estate investment software that is out there today.  It’s almost deplorable to see some of this stuff even for sale.  I was glad to see there’s obviously a hungry market out there, waiting for a system that will not only give them the information they need, but also educate them in the process.


The REI System

So, let’s dig into the REI system.

First off, let me tell you that I use this system every single day.  My business partner and I have evaluated hundreds of properties using this exact method.  It turns us away from the money-losers and gives us a virtual “thumbs up” on the gold mines.  It wasn’t always this accurate, or this effective, but through constant trial and plenty of errors, I’ve refined it to be an extremely effective software tool that every real estate investor should have in their arsenal.

REI walks you through every step of the real estate purchase:

1.  The inspection - You’re probably forgetting some things that need to be done.  Having done this over 500+ times, it’s pretty much old hat to me, but I STILL forget things unless I use the same method every time.  REI forces me to address every critical issue of a deal from the get-go.

2.  The neighborhood analysis - This real estate investment software walks you through my own system of evaluating the neighborhood of your target property.  What are the other homes like?  You’ll learn a special rating system that will make you aware of the possible risks associated with certain areas, and how you should adjust your strategy to compensate for that risk.

3.  The value analysis - Based on my experience, certain things tend to happen again and again when evaluating a property.  I walk you through establishing the After-Repairs-Value (ARV) of your target property.  If you’re off on this number, you’ll lose money.  If you’re right on with it though (which you will be!) you’ll be able to estimate with confidence.

4.  The repair estimates - You’ll be shown things you would have completely looked over.  You’ll be given up-to-date pricing for every single repair you need to make. (More on how we keep the pricing up-to-date later).  Repairs either make you or break you.  If you can master repair estimates, you will make money hand over fist in real estate.

5.  The exit strategy (flipping, wholetaling, retail, etc.) - While most conventional real estate investment software simply feeds you some practically meaningless ROI or ROE, this real estate software will give you options: How much will I make if I flip this?  What if I repair it fully and sell it to a retail homebuyer?  Another investor?

6.  The rental strategy - Perhaps you’re looking for a longer-term wealth-building strategy that comes with building up a base of rental properties.  REI does this quite easily, giving you your NOI, cap rate, ROE, after-tax cash flow, etc.  Basically it does what other software does for you (and then REI does steps 1-5 mentioned above as well).

There’s quite a bit of real estate investment software out there that does one thing for you:  projects cash flows.  REI does that and a whole ton more. And besides, when you never overpay for a house again, you’ll be cashflowing just fine.

This real estate investment software is built in Excel for Excel.  If you don’t own Excel then you should probably purchase it.  Excel is a must-have for any serious real estate investor.

REI Fills the Gaps

Allow me to explain the problem with virtually every other type of real estate investment software out there:  It gives you a forecast of your expected ROI based on:

1) Market value of your Home (based on comparables)
2) Expected repair costs (based on what?!  We’ll get to this)
3) Ongoing expenses
4) Estimated rental income (if applicable)

Don’t get me wrong - that software is good for what it does - getting you to a forecasted ROI.  But there are some fundamentally huge weaknesses there that need to be addressed:

1) The software doesn’t tell you how to use it - the author assumes you know what they mean when they use all of these practically foreign words.  More often than not, the instructions are lousy (if they even exist).  Trust me - I looked at dozens of tools to help me stop losing money before I realized I couldn’t find what wasn’t there.

2) You enter in numbers that are extremely important to the analysis - repairs being a huge one - but the real estate software just asks you to enter your estimated repairs.  How the heck are you going to come up with an accurate number? Most investors LOSE THEIR SHIRTS on the repair side of the buy equation.

3) A lack of differing exit strategies. Either the software assumes you’re going to sell it right away (flip it) or it assumes you’re going to hold it as a rental.  What if you’re going to sell it to another investor?  Is that the same as selling it retail?  Not hardly.  Are there other considerations to take into account with different end sales targets?  You bet.  And this real estate investment software (REI) does that.

4) An obvious gap in the total analysis necessary to successfully invest in real estate. What about the neighborhood of the target property?  What about the schools, the property taxes, etc.?  The analysis only begins with comparables.

I could go on and on…

The gist of it is that the current real estate software offerings are “Big hat, no cattle” types of offerings.  Basically they look like they’re really great, really helpful, with all of their fancy (useless) reports, colors, and buttons but they lack what you really need to help you evaluate investments and make laser-accurate bids to maximize your profits: INFORMATION.


That’s where REI comes in.

As I mentioned above, I’ve had contracts on over 500 houses in the past five years (some we still hold as rentals, others we just assigned (flipped) and tons we’ve rehabbed and made quite a bit of money on.  I have what fancy software doesn’t have:  human experience.  And I’ve conservatively built that into the REI equation.

Let me give you an example. Let’s say instead of fixing up a property and selling it to Joe Homebuyer for retail (full market value), you’re going to sell it to another investor.  You have this in your head before you sign the contract.  What should you bid?  How much money are you going to make?  What’s the difference in potential profit between selling it to another investor and selling to Joe Homebuyer? Well, after 5 years of full-time experience, I have a very good idea of what the difference is.  And that’s built into the equation of what REI will tell you is your approximate potential profit for selling to another investor.

Or what about the age of the home? You know age could be a problem, but do you know how to factor that into your purchase price?  How much of a problem could it possibly present?  REI has that conservatively built into the equation.  I know how age comes into play because I have tons of historical data from all of our purchases, rehabs, flips, etc.  In refining this real estate investment software, I’ve seen what numbers truly work - those are built into REI.

What if the plumbing is pretty old in the house? How will that enter into the numbers side of your deal?  Well, based on tons of past experience, I have an extremely good idea of pretty much exactly what should be considered (from a cost standpoint) if you’re looking at a plumbing problem.

There are dozens and dozens of other similar situations that must be considered when purchasing a home as an investment.  REI has these all built in. The 179 page user manual (heck, I should probably just call it a book) explains exactly what is happening every step of the way.

A Foolproof System

I actually have buyers who I pay to go out and evaluate houses for me using the REI system.  I trust their assessment because it’s really just my assessment (based on my past experience) done again and again and again.  The software evaluates properties without emotion and does it the same way every single time.  That’s not how I operated the first three years of my investing career and it cost me a bankruptcy (you can read more on that here).

Let me reiterate.  This real estate investment software is not just software where you plug in some numbers and it spits out the standard answer to a standard equation that you can find everywhere on the internet.  This software is a stand-alone PROPRIETARY SYSTEM you can use to evaluate each and every house you’re thinking of purchasing.  You plug in these numbers and follow the steps of the manual I provide (over 170 pages of detailed, step-by-step, watch-out-for-these-types-of-things instruction) and you will get an emotionless, accurate answer on what you should bid for the house.

That’s right.  The REI Edge system will suggest an offer price. If I could have it meet with the seller and negotiate, I would.  But as it stands, this is made as easy for you as humanly possible.

REI Answers the Most Difficult Question of All

I’m digressing though.  Remember how I mentioned that investors (especially just starting out) lose the most money on a deal through repairs?  Well, that problem is now solved.

Since I specialize in buying houses for cheap and selling them for a lot more, it’s always been very important to me that the repair estimates are accurate.  If we overprice our estimates we may walk away from a potentially profitable deal.  And if we underprice our repair estimates?  We’ll be losing money - by the bucketfull.  Let me repeat that again in a different way:  If you don’t estimate right with your repairs, you will be losing tons and tons of money.  Period. You’ll either incorrectly walk away from profitable deals, or you’ll accept unprofitable deals.

The REI System offers up-to-date repair pricing that you CANNOT FIND ANYWHERE ELSE. It’s built on the backbone of REI users all across the United States.  Basically it works like this:

You’ve purchased a house that needs new carpet.  How much?  You tell REI that approximately 25% of the interior of the house needs new carpet.  High grade?  Nope, just the normal, average stuff.  REI then tells you what you can expect to pay for high-grade carpet (INCLUDING LABOR).  We use a proprietary multiplier to get there.

That’s just one example though.  The REI System does this again and again with roofing, foundational issues, painting, resurfacing counters, resurfacing floors, replacing doors, converting garages, replacing windows, building out a new wall, repainting cabinetry, sprucing up the porch, repairing a fence, replacing a tub, patching a roof, replacing a roof, tree removal, landscape jobs, pool cleaning, etc., etc., etc.

Basically it covers everything I’ve found needs to be covered in 98% of the houses we buy.  Remember - it’s something I’ve used for the past two years virtually every single day. If something was lacking, it’s been added.  (If I find something that needs to be added, REI is updated and you’re notified!)

I’m a Houston, Texas real estate investor though.  How can I help a guy in Chicago with pricing?  I can’t.  But the other REI investors in that region can.  They in turn are helped out by the new guy.  REI maintains its up-to-date pricing based on the input of all of its users all across the United States.  Hey, things happen.  Prices change.  Hurricanes strike.  This all has an effect on your repair pricing.  Users everywhere submit changes to the REI system constantly.  Those changes are updated constantly (after checking for reasonableness).  Each REI system can “call home” with the click of a button.  All of the latest pricing is received and you’re ready to evaluate your next deal.

What REI Has to Offer

Perhaps I should summarize exactly what it is the system has to offer:

1) a system of evaluating a property, from top to bottom, including its neighborhood that works every single time

2) up-to-date pricing for both interior and exterior repairs

3) multiple exit strategies are weighed against each other

4) suggested offer price to make sure you aren’t leaving money on the table or walking away from an actually profitable deal

5) a 179 page manual that not only teaches you how to use the system, but also teaches you how to invest in the first place.  As a matter of fact, maybe we should get into what the manual entails right here:

I’ve spent dozens and dozens, probably hundreds, of hours compiling a manual that will walk you through the REI system literally step-by-step.  I go through each line item detail by detail.  Basically, I didn’t want you to be wondering what any single item meant in REI.  I want you to have the knowledge right there in hand so you can start evaluating properties.

Here’s a summarized list of some of the things I share in the manual:

  • Why the right property address is so painfully important
  • What to look out for in counties contiguous to the water
  • A key in growing your business through referrals
  • Why knowing how long the owner has lived there is so critically important
  • How the proposed closing date could get you sued (if you don’t look out)
  • The difference between the seller’s name and their LEGAL name
  • Why the seller’s marital status could be a deal-killer
  • How to pick a title company, and which to stay away from
  • Exactly what you should do when you evaluate and every house
  • How to photograph your house to the liking of lenders
  • Why flood certs are so critical
  • A few things of note with a HUD-1 that could cost you lots of money if not handled correctly
  • Deeds, deeds, deeds…
  • My recommendations on title policies
  • What aspects of a neighborhood that could be deal breakers
  • A sure-fire neighborhood rating method that won’t let you invest blindly again
  • How to evaluate the historical appreciation, what NOT to do in certain instances
  • How you could “earn” thousands of dollars in just a few minutes
  • Using HOA dues as a negotiating tool
  • The skinny on property taxes - and why they’re critical to your analysis
  • Three things about the age of the home that could cost you dearly (unless handled correctly)
  • Proprietary celing/floor ARV adjustments
  • How to properly select comparable properties (or in other words, how to be laser accurate with your bidding!)
  • How to deal with commercial/industrial areas, water towers, high tension wires, bad roof lines, etc.
  • How to not get duped by “the only house in the neighborhood with a pool”
  • Location, location, location
  • How the number of stories of a home should affect your repair estimates
  • Roofing repairs, detail by detail
  • Foundations 101 - how the foundation company is probably ripping you off
  • A quick and dirty way to estimate the number of layers of roof tear off necessary
  • Unlocking the value in powerwashing
  • The secret to the engineer’s certificate with foundational repairs (not doing this will cost you money!)
  • The skinny on foundation “warranties”
  • Choosing the right exterior paint could be the equivalent of hundreds of dollars in your pocket
  • Plumbing 101, and how it ties into foundational work
  • The gremlin lurking inside your target property’s service panel
  • How a $100 repair job will add several hundred dollars of value
  • What to look out for when replacing windows
  • Why the mailbox means more than just getting letters
  • The sunk costs of pools
  • Method for estimating interior repairs that will have you in and out in no time
  • Carpet vs. Vinyl - the endless debate finally ended
  • A few things to look out for with baseboards and molding
  • Three things that will scream “Plumbing Problem!”
  • How to test for quality plumbing without calling a plumber
  • How the city could “tax” you for rewiring a house
  • Why light switches are so small - but so absolutely critical
  • Garage conversions 101 - when you should and when you shouldn’t
  • Keys to a Killer Kitchen
  • A little trick with cabinets that will reduce repair time and increase value
  • The absolute maximum you should pay for your target property
  • Why cash on hand is more than just a safety-blanket
  • The types of insurance, lending, and closing costs to be expected when purchasing
  • A true and accurate estimate of real holding costs
  • Proprietary formula to estimate repair time (based on the 500 houses I’ve dealt with)
  • Exactly how long it could take your home to sell - and how to prepare for the worst
  • Why an appraisal is so absolutely critical - but why a survey is even more important
  • Realistic miscellaneous “gotcha” expenses that could unexpectedly rob you
  • The ins and outs of using a realtor
  • When and when not to offer concessions
  • The difference between a retail, wholetale, and flipping strategy
  • How to successfully negotiate an ethical flip
  • What to look out for with no-money-down deals
  • Exactly what numbers to focus on when evaluating a rental decision

Basically, I get into the nitty-gritty of real estate investing that most ‘gurus’ don’t understand themselves, or just gloss over in their expensive seminars and books and tapes.  This manual was written from a guy that does this stuff every day.

Extra Bonuses

Along with your purchase of this real estate investment software (that is based on a Windows Excel platform), and the 179 pg. real estate manual, you’ll also be given quite a few bonuses that I thought you would find useful in your investing:

BONUS #1: Checklist of all necessary photos to be taken at an appointment.  I can’t tell you how many times I’ve left a deal and then realized I missed some photos that the lender requires.

BONUS #2: An offer letter template on a house that is in need of repairs. We’ve used this letter again and again and again with absolutely great results!

BONUS #3: “Not the Owner of the Property” letter. As you do more and more deals you’ll notice that the county mistakenly thinks you’re the owner of a property.  We shoot this form letter off to them and have it taken care of in a matter of minutes.

BONUS #4: Contractor Checklist. As your business grows you’ll need to have systems in place to make sure you’re dotting your i’s and crossing your t’s.  This checklist has proved invaluable to us.  It ensures we don’t miss anything when hiring a new contractor, or re-contracting a previous one.

BONUS #5: An official Earnest Money Contract. You’ll learn more about these in the manual, but it’s pretty straightforward either way.

BONUS #6: Agreement between owner and contractor for specific property work. You’ll find if you aren’t legally protected, you can really overpay for contracting work.  This official legal document will protect you in case you have any disputes or unresolved issues with your contractor(s).

BONUS #7: Follow-up Note after contract was signed at an appointment. Using this simple method of following up with a seller ensures you show the utmost professionalism.  Also, such professionalism tends to generate referrals for sales later on.

BONUS #8: Follow-up Note when seller has not yet signed a contract. Use this note to quickly follow up after an appoinment where no contract was signed.  Again, this shows professionalism, and keeps your name out there in front of the seller as he or she potentially talks with competitors.

BONUS #9: If you decide to seller-finance, you’ll want to have this simple template for rejecting an applicant based on their credit. It’s a professionally-done letter that demonstrates your high-quality business practices on your part.

BONUS #10: This is one of my favorites.  We have a document of commonly used materials here at my real estate investing company.  Basically this ensures that we’re using the same method every time.  Doing this will save you time and money in the long run.

BONUS #11: Checklist of exactly what you need to have with you at every appointment. You do NOT want to appear unprofessional by not having the proper documentation ready to evaluate and enter into a deal with a seller.

Money Back Guarantee

Lastly, I want to make sure you realize that there is absolutely no risk to you with your purchase.  I’m offering an iron-clad 60-day moneyback guarantee.  If you purchase REI, try it out, and realize it’s not what you were looking for I will refund your purchase price in full - no questions asked!  You can try the REI system for 60 days and if you don’t like it, you get your money back and can keep all of the bonuses and 179 page manual!

Purchase

While we have temporarily stopped selling the REI sytem, we are planning on a re-release of the software toward the middle of 2009.  Please submit your email address and we will email as soon the software is again available.

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This real estate investment software is there to help you accurately bid on deals every single time. I have been using it successfully for over two years (after losing money without it the first three!).  It has literally saved my business.  I guarantee that if you use the REI system as it’s intended, you will be able to make an extremely lucrative full-time income, or an extremely lucrative part-time income. I wouldn’t be surprised if you could easily make $60,000 to $100,000 part-time.  If you work full-time as I do?  Well, the numbers just get bigger.

When you order now (through Paypal the #1 trusted payment processor) you will be immediately sent an email with your download link.  The email should appear almost instantaneously.

REI is a downloadable product, meaning you could have this loaded onto your computer in less than 10 minutes from now.  I challenge you to go out and begin evaluating properties.  You will find a deal.  Don’t be surprised if you make anywhere from $10,000 to $15,000 per deal!

P.S. Think of it this way.  The REI system will point you to good deals and steer you away from money-losers. If you take the time to do just ONE deal with REI, you’ll have made back your money more than 100 times over!